Toymakers, the wonderful people who make kids happy. We’ve been them and known them, and we’re out to be a platform that’s as welcoming to small, emerging toy brands as we are to bigger brands. Here’s what that means for us.

FAIR TRADE

We’re committed to supporting smaller, independent, emerging toymakers and their ability to earn a fair profit. We use a distribution model that’s fair and financially sustainable, to ensure that our toy partners earn the proper value of their ideas, design and labor. In doing so, we set our prices where they need to be — not significantly more or less — so that our company can strive to do good for everyone, including you, our customers.

“HOMEGROWN” BRANDS

We’re working hard to draw attention to the world-class toys being created here in our region! Asia has long been a manufacturing hub for toys and we’re excited to see more “homegrown” toy brands emerge in Indonesia, Thailand, Singapore, Philippines, China and India, among others. Small as they may start, we love discovering their toys, following their journeys and partnering with them when the opportunity is right. Check out the range of brands in our launch collection.

If you have a favorite small business toy brand — from anywhere! — we’d love to hear. Drop us a note in the comments below or chat with us directly.